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Growing up the daughter of a seamstress, I’ve always been surrounded (and fascinated) by fashion. For far too long, all the sites out there dealing with clothes were e-commerce-based, for obvious reasons. Or the sites were crappy websites for traditional fashion mags (which is another post altogether—why can’t old media learn to embrace the interweb?).
I recently found two fashion sites that I’m absolutely in love with. Actually, one of them I found forever ago. It’s called The Sartorialist. According to the site’s bio, it was started “simply to share photos of people that I saw on the streets of New York that I thought looked great.” Awesome premise. And I love that he (The Sartorialist himself) has no problem just stopping people on the street and taking his or her picture. There’s nothing special about the site itself—it’s a simple Blogger template with minimal whistles tacked on. The content is what makes it work: The Sartorialist has a great eye, and the comments sections of each post are filled with props and further critiques. I can’t look at it every day, though. Makes me miss New York City more than anything else.
The other site that’s a great marriage of clothing, personal style and Web 2.0 is a Flickr group called wardrobe_remix. In it, a bunch of people (men and women, though mostly women) post a photo of what they’re wearing that day, along with a bit of info about each of the pieces of their wardrobe. There are posting rules for the group that, like a good bra, help it maintain its shape: Only head-to-toe shots. No descriptions like “I look fat today but I’m posting this anyhow.”
Only constructive comments. And so on. Unlike The Sartorialist, which focuses more on the high-end, this is a group for anyone who stays awake at night wondering what they’re going to wear tomorrow.

I’ve thought about creating a site, one that’s a big clothing swap with social-networking two-point-oh qualities. It would be like MySpace + eBay + consignment shop; like lala.com for clothes, where money is made per transaction and not based on the cost of the items. Money’s made from advertising, too, but as far as users go, it’s truly a swap/exchange type of thing. Any VCs out there that want to give me a hand??